Interscope Records x 'Homecoming Szn'
Interscope Records launched an initiative to strengthen its relationship with Historically Black Colleges and Universities by celebrating their cultural impact and creating new opportunities for students through scholarships, mentorship, and career development. The campaign debuted across Howard university, Tennessee State University, and Texas Southern University, with additional activations planned for the future.
I was responsible for developing motion graphics that translated static campaign assets into engaging digital content. I focused on preserving the campaign's visual language while enhancing it through animation.
My Role
The campaign's visual identity had already been established, so the challenge wasn't creating something new, but extending an existing creative system through motion. Every animation needed to feel like a seamless part of the campaign while bringing energy, clarity, and movement to digital storytelling.
