Garden of Edith
As Creative Lead for Garden of Edith, I developed and continue to manage the brand's visual identity across print, digital, packaging, and marketing. Working directly with the founder, I translated the company's mission into a cohesive visual system that could grow alongside the business while remaining recognizable across every customer touchpoint.
Building a Flexible Brand System
Rather than creating isolated assets, I established a scalable brand language that could be applied consistently across seasonal campaigns, product launches, social media, packaging, vendor materials, and event activations. Every design decision was made to strengthen recognition while giving the brand flexibility to evolve without losing its identity.
Designing Across Every Touchpoint
My work spans logo refinement, product packaging, promotional graphics, print collateral, website assets, social media content, merchandise, sponsorship materials, and event branding. Maintaining creative consistency across these mediums allows the customer experience to feel unified whether interacting with the brand online, in retail, or at community events.
Supporting Growth Through Design
As the business expanded into new products, pop-ups, partnerships, and wholesale opportunities, I created the visual assets needed to support each stage of growth. From launch campaigns to custom client requests, design became an operational tool that helped communicate value, increase professionalism, and elevate the overall customer experience.
Creative Process
Every project begins with understanding the business objective before moving into concept development, visual exploration, and production. By balancing strategy with execution, I ensure each deliverable not only reflects the brand aesthetically but also serves a clear marketing or business purpose.
Impact
Over multiple years, my role has evolved beyond creating individual graphics into serving as the long-term steward of the Garden of Edith brand. Through consistent visual direction and ongoing creative support, I've helped establish a recognizable identity that continues to adapt alongside the company's growth while maintaining a cohesive presence across every customer-facing platform.
